The Bush administration is retooling its slogan for the fight against Al Qaeda and other terrorist groups, pushing the idea that the long-term struggle is as much an ideological battle as a military mission, according to senior administration and military officials.
In recent speeches and news conferences, Defense Secretary Donald Rumsfeld and the country's top military officer have spoken of "a global struggle against violent extremism" rather than "the global war on terror," which had been the catchphrase of choice.
Administration officials say the earlier phrase may have outlived its usefulness, because it focused attention solely, and incorrectly, on the military campaign.
Don't forget that it implied an unattainable, idealist goal! The rest of the lengthy article may be found here. The things I learn on Dave Letterman. His schtick was that instead of the "war on terror" it's now just been shortened to "Debbie", which to me is really funny, because then I fill in the "does Dallas" part. :)