Sunday, January 28, 2007

Perpetuating the stereotype...

...that there's an x in espresso* (oh yah, and that scantily clad women should be used to sell products to consumers):

Sex sells. Usually, it sells things like beer, various liquors and - of course - fatty fast food hamburger, but some Seattle area businesses are using it to sell something else entirely: coffee. Espresso joints with names like Natté Latté, Moka Girls Espresso, Cowgirls Espresso, The Sweet Spot and Bikini Espresso have decided to spice up their images with sexy outfits and flirtatious female baristas to try and attract business away from competitors.

At Cowgirls Espresso in Tukwila, WA, for example, barista Candice Law (pictured) says that she and the other baristas dress to different themes for different days. "Everybody's excited to see you," she said, as evidenced by the look on this customer's face on seeing his coffee served by a girl in a corset and thigh-high boots. At other establishments, "hot-pink hot pants and tight white tank tops," lingerie and "fetish" outfits are just part of the dress code.

Dubbed "sexpresso," the combination of sexy outfits and coffee is a relatively new concept and seems to be gaining in popularity as commutes get longer and consumers are more likely to take factors other than simple convenience into account when looking for coffee in the morning. As one (satisfied) customer said "If I'm going to pay $4 for a cup of coffee, I'm not going to get served by a guy." The employees - just about all women - seem to like it, too, citing the friendly customers and huge tips as great incentives. (Slashfood)

I've become a lot more prudish in my older age and am quite confident that if I saw a lingerie-clad barista at the drive-thru I'd leave without completing my transaction. Of buying coffee. Pervs.


*I do know that's not a stereotype, but sometimes the joke is more important than accuracy.

5 comments:

Avitable said...

That might make me start drinking coffee. Topless servers definitely would.

It's Me, Maven... said...

ACK! PET PEEVE ALERT!

EXPRESSO (for espresso)
AXE (for ask)

Anonymous said...

I used to drive by that cowgirl espresso stand and notice it because of the large cow print, and it's also right in front of a casino...which I'm not sure if the article mentions. Hubby would stop by there for coffee for lack of anywhere else if he's working in the area. And here are his words "the coffee sucks". So the people/guys going there aren't going for the coffee. That's for sure.

P'nut said...

*sigh* When will women stop objectifying themselves?

It's Me, Maven... said...

I always thought they do it for the money... but perhaps low self esteem might be factored in there somehow...