Saturday, March 05, 2005

The BK DDB

Went through the drive-thru at Burger King today and received a DOUBLE DUTY BOX for holding our drinks. For some reason the marketing team at BK feels compelled to put an explanation of the box's function on the box:

    "A lot of people wonder why it was decided upon to make a two cup-carrier (SIC) as opposed to say, a one-cup carrier or a three-cup carrier. Well, a one-cup carrier is just called a cup. So that was pretty much out. And a three-cup carrier would have to be shaped into some strange triangle, and balancing that contraption would be more trouble than it's worth. So we settled on two. Hopefully it serves you well."


Aside from all the grammatical errors and lack of appropriate punctuation, I find this disclaimer quite charming and amusing. Nice job, BK.

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