My husband told me about this today, learned it in a workshop. That would explain why all these years I thought the logo looked "off". Now, everytime I see it I see the arrow right away.
I see an ex as in ex-friend??? I also see an arrow. Is that what you are referring to? Maybe I should click on the link, huh? Ya think that might work??
According to the workshop my husband attended, FedEx intentionally made their logo this way to include the arrow, which I think means "going places". But, if you check out Acts of Volition there isn't any published evidence that it was intentional. E and x together do always form an arrow... ( Ex see?)
I read somewhere that they spent millions getting a graphics company to get that in there. Every time I see the logo, I get all zoned out on it. Bad for when I drive by FedEx trucks!
I do see it. This was pointed out to me just recently actually!
ReplyDeleteMy husband told me about this today, learned it in a workshop. That would explain why all these years I thought the logo looked "off". Now, everytime I see it I see the arrow right away.
ReplyDeleteHOLY CRAP!
ReplyDeleteI never, ever noticed that before, and even with the hints, I didn't see it until your comment above.
Pretty sneaky, sis! It definitely took me a little bit . . .
ReplyDeleteThat's because the arrow is WHITE, damn them. Negative space. It's like the old lady in the candle sticks, they're just messin' with us! Oh well. :)
ReplyDeleteOh, wait, the old lady isn't in the candlesticks, it's two faces in the candlesticks. Sigh. See? It's the beautiful lady and the old lady...
ReplyDeleteDoes anyone get what this means:
HAMLET
WORDS
? I felt so stupid when I was finally told.
I see an ex as in ex-friend??? I also see an arrow. Is that what you are referring to? Maybe I should click on the link, huh? Ya think that might work??
ReplyDeleteWords under Hamlet? What the fuh...? I don't get it.
ReplyDeleteTell us the Hamlet thing - please! :)
ReplyDeleteHAMLET
ReplyDeleteWORDS
=
"Play on words"
Some smartass thought that up for an "IQ Test".
Bella, the white space in between the E and the x of Ex is a right-facing arrow.
ReplyDeleteAccording to the workshop my husband attended, FedEx intentionally made their logo this way to include the arrow, which I think means "going places". But, if you check out Acts of Volition there isn't any published evidence that it was intentional. E and x together do always form an arrow... ( Ex see?)
ReplyDeleteI read somewhere that they spent millions getting a graphics company to get that in there. Every time I see the logo, I get all zoned out on it. Bad for when I drive by FedEx trucks!
ReplyDelete